Social media, like technology, is everchanging. The industry evolves every day, and it can be difficult for companies to keep up. However, digital marketing is crucial for the ongoing success of businesses.
Brands are desperate to be “good at social media,” and they will do anything for guidance to show them the way. Unfortunately, relying on so-called best practices can do more harm than good. If you’re copycatting other brands and following a set of rules for social media posting, you’re camouflaging into the crowd rather than emerging from it.
The evolution of social media from an entertainment tool to a powerful marketing weapon has rapidly transformed the relationship between industries and their unique consumers over the last few years. And in this past year alone, Instagram grew from 200,000 active monthly advertisers in 2016 to 1 million in 2017.