The evolution of social media from an entertainment tool to a powerful marketing weapon has rapidly transformed the relationship between industries and their unique consumers over the last few years. And in this past year alone, Instagram grew from 200,000 active monthly advertisers in 2016 to 1 million in 2017.
A few months ago, Mediakix ran an experiment by creating two new Instagram profiles, one using photos of a local model and one using stock photos. The company then filled both accounts with purchased followers, likes and comments. Before long, each account had secured paid influencer deals with brands, despite reaching a grand total of zero real people.
Anecdotally, a lot of people are noticing that Facebook seems to be almost psychic in its ability to target relevant ads.
Some have speculated that Facebook listens to your phone's microphone to pick up ambient conversations, which Facebook has repeatedly denied.
In fact, Facebook ads are targeted towards you in a variety of methods including your behavior and what you input on Facebook, what sites you visit while you are logged onto Facebook in the background of your device and information third-party companies can pull on you.